Ecommerce Articles online marketing

Clasen Home

June 1st, 2001

Clasen Home screenshotThe Clasen Home store carries a large range of furniture and interior accessories for the home.

This is another client-maintained site (through Netconcepts tailor-made web-based client administration intranet) which enables easy updating of products, descriptions prices and images.

[ database | client admin cms | SEO ]

Visit The Site: Clasen Home

Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

Beauty Online 2001 — San Francisco, CA

March 26th, 2001

Seminar by Stephan Spencer

One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

  • Email marketing
  • Viral marketing
  • Link building
  • Search engine optimization
  • Pay-for-performance advertising (i.e. an affiliate program)
  • Content distribution

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Mining for Sales in the E-mail Minefield

September 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.

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Applying Project Management to a Website

August 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

A website is no different from any other project: It must be thoroughly planned and managed throughout. Anything less than 100 percent effort in building a website is a sure-fire recipe for disaster. Objectives must be defined, briefs written, milestones set, and tasks assigned.

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Driving Traffic to Your Website (Part 2)

July 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

The Internet’s top engines and directories account for more than 95 percent of all search traffic. Yahoo! alone commands more than half the market, and a Compaq study found that 68 percent of 500 million users only looked at the first page of results. For a top 10 search results position, the focus must clearly be on the big players. A company should start with its existing website.

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How the Jetsons Plan Their Meals… and How You Will Too!

eFood East — Boston, MA

June 21st, 2000

Seminar by Stephan Spencer

Wouldn’t it be great if you could do your grocery shopping while you were throwing empty containers in the garbage, simply by scanning a barcode? Imagine scanning ingredients in the cupboard then telling your computer to search all of the recipe sites on the internet - simultaneously - until it found recipes containing that ingredient. Then with a few more clicks you add the ingredients that you still need from the chosen recipe into your shopping list.

Soon the food arrives at your doorstep. This vision of the future is not only coming, but it’s here now!

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Driving Traffic to Your Website (Part 1)

June 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

What’s the point of spending money on a great website if no one visits it? In part
one of this two-part series, the basics are covered: making the most of domain names, directory listings, and search engine rankings to improve a website’s traffic.

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How the Jetsons Plan Their Meals… and How You Will Too!

Cyberbranding — Auckland, NZ

May 23rd, 2000

Seminar by Stephan Spencer

Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). They have taken some common oline marketing strategies - content aggregation, virtual communities, and personalisation - and applied them in a rather unconventional and successful way. Discover how Birdseye:

  • Aggregates content through a worldwide recipe search engine
  • Personalises content through a personal recipe box and personal shopping list
  • Creates virtual communities through a recipe exchange

Spread the word: delicious this:How the Jetsons Plan Their Meals... and How You Will Too! digg this:How the Jetsons Plan Their Meals... and How You Will Too! spurl this:How the Jetsons Plan Their Meals... and How You Will Too! furl this:How the Jetsons Plan Their Meals... and How You Will Too! reddit this:How the Jetsons Plan Their Meals... and How You Will Too! Add to Y!:How the Jetsons Plan Their Meals... and How You Will Too!

How to Build a Food Portal in Four Easy Steps

eFood 2000 — San Francisco, CA

January 21st, 2000

Seminar by Stephan Spencer

Providing your consumers with a “portal” to a plethora of online information about food and cooking is a great way to make your web site “sticky” and generate loyal repeat visitors to your site. Four key ingredients for a successful food portal include:

  • Content( both home-grown and aggregated)
  • Community

  • Customization
  • Commerce

In this presentation we will analyze from an insider’s perspective both the BirdsEye.com site and the Recipefinder.com site, comparing and contrasting their two differing approaches to creating a food portal, and reviewing their results.

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Turning Online Content, Consumers, and Competitors Into a Competitive Advantage

eFOOD '99: Marketing, Selling and Distributing Food & Beverages on the Internet — San Francisco, CA

August 15th, 1999

Seminar by Stephan Spencer

Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). To this end, we’ve taken some common online marketing strategies - content aggregation, virtual communities, and personalization - and applied them in rather unconventional (and, we’re happy to say, successful) ways. We’ll discuss how Birdseye:

  • Aggregates content through a Worldwide Recipe Search Engine
  • Personalizes content through a Personal Recipe Box and Personal Shopping List
  • Creates virtual communities through a Recipe Exchange

Spread the word: delicious this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage digg this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage spurl this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage furl this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage reddit this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage Add to Y!:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage

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